Mr. PNC Menon had decided to will 50 percent of his wealth to charity over forty years ago. After the inception and subsequent success of SOBHA Limited, Mr. Menon wanted to make use of his wealth to help the less privileged people back in his hometown in Kerala. He started helping individuals in different facets of their lives. However, later he realised that to reach out to the deserving in a systematic manner, an organized effort was required. Thus, the Sri Kurumba Educational and Charitable Trust was formed in 1994, by Mr. PNC Menon and Mrs Sobha Menon as its Founding Trustees.

Under the guidance of Mr. Menon, the Trust runs various philanthropic projects alongwith the CSR programs of SOBHA Limited, and has elevated corporate social responsibility (CSR) to a whole new level. Today, SOBHA Limited, India’s first self-reliant real estate company, is redefining the scope of CSR and is making sustainable, long-term, and meaningful contributions to social development in rural India.
In addition, along with his wife Mrs. Sobha Menon, Mr. Menon is also a signatory of the global philanthropic campaign ‘The Giving Pledge’ run by Bill & Melinda Gates Foundation and Warren Buffet.